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The Alchemy of Business Show, March 26, 2022

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The Alchemy of Business Show
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The Power of Scientifically Determining Buyer Habits, Making Choices & Living Purpose-Driven Life with Esther Wildenberg

The Alchemy of Business Show with Steve Rodgers

TITLE: The Power of Scientifically Determining Buyer Habits, Making Choices, & Living a Purpose-Driven Life with Esther Wildenberg


A high-quality personality test can help you prepare for your next job interview, provide you with the necessary insights to make the right career choice, and help develop your leadership skills. These tests also help schools and other institutions determine an individual's personality, making connections easier. For example, BANKCODE created a short 2-3 minute test to determine one’s personality effectively instead of the usual 20-45 minutes.

Esther Wildenberg of BANKCODE joins The Alchemy of Business Show host Steve Rodgers in discussing the importance of personality tests and how it helps at work and at schools and other institutions. They discussed how accidents can turn lives around for the better. If you are looking for valuable information that you can use in your life and business, be prepared because this episode is full of gems.


[5:02] Raising a baby in the midst of Covid-19

[9:29] Sometimes, all it takes to turn your life around is an accident

[24:06] Become whole to help others become whole

[36:53] People buy you, not your product or service

[41:11] How AI helps with everyday life

[59:00] Connecting with yourself, connecting with others


Esther Wildenberg is the EVP of Global Sales at BANKCODE. She is also a keynote speaker, executive business coach, sales trainer, leadership retreat facilitator, and entrepreneur.

Esther was born and raised in The Netherlands and started her career in Dentistry. Inspired to make a bigger impact on the world, she left dentistry and began to work in many industries around the world. She was the youngest CEO in The Netherlands leading an organization with 800+ employees.

In 2013 Esther joined BANKCODE as a Certified Trainer, and then because of her leadership, quickly became the International Sales Director for Europe, opening 5+ countries in less than 3 months. Her success led her to become the EVP of Global Sales and in 2014, she relocated to the USA. Esther lives in Laguna Beach, California.

The Alchemy of Business Show

Show Host

The Alchemy of Business Show with Steve Rodgers

The Alchemy of Business Show serves as a roadmap for purpose-driven leaders by sharing proven processes geared for those seeking to become more successful by integrating a well-rounded, systematized, and holistic approach in their business.

On the show, I utilize my experiences and accomplishments as a former Warren Buffett CEO, serial entrepreneur, leader of multiple premier companies, and business consultant to bring out the best in my guests - so that the viewer learns and grows with each episode.

I’ll be sharing my knowledge gleaned from my own transformations through overcoming life’s obstacles while also excavating golden nuggets of wisdom during deep dives with some of the most dynamic leaders in the world today.

Anyone seeking greater productivity, unlimited abundance, higher profits, and deeper alignment with their purpose will benefit significantly from the community of entrepreneurs who appear on The Alchemy of Business Show.

The show provides all-important mentorship and will inspire creativity and action as you experience the stories of the journeys, the failures, and the triumphs of individuals from all walks of life and what they have learned along the way.

Each show is about one hour long, and new episodes drop every Thursday.

You can listen for free on any app that supports podcasts, as well as iHeart Radio, and you can watch on YouTube, Roku, e360TV, and more.

Bi-Weekly Show
Schedule Station
BBS Station 1
Schedule Broadcast Day
8:00 pm CT
8:55 pm CT
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