When Leo Pearlstein founded Lee & Associates back in 1950, he had no idea he would one day be referred to as a “Legend of Food PR,” as part of a feature in the "Public Relations News" publication, or be named a “PR Superstar” in the "Public Relations Quarterly" magazine. "TV Guide" has even featured Leo and cited his ability and professionalism in getting his clients’ products placed on television shows and in movies. 

Over the years, Leo, who personally supervised all phases of the agency’s operations and members of his highly respected firm, have won numerous awards for outstanding accomplishments in the public relations, marketing and merchandising fields from many organizations. Pharmaceutical manufacturers, food conglomerates and major corporations have called on Leo’s expertise in corporate communications. He pioneered in California agricultural commodity and generic promotions and has created and supervised successful programs for over 40 different food advisory boards, trade associations and co-ops, as well as state and federally-funded marketing groups. This includes industries such as almonds, apples, artichokes, asparagus, boysenberries, chives, corn, eggs, figs, grapefruit, papayas, peaches, pineapples, plums, prunes, seafood, tomatoes and turkeys. Some of the commodity groups he has handled range from the Danish Dairy Board and the English Cheese Association to the Mexican shrimp industry. Major beverage clients he has worked with range from Pepsico and the milk industry to Suntory International (a billion-dollar conglomerate which produces over a hundred whiskey, wine and soft drink products). 

Because of his great knowledge of food, Leo was invited to participate in the first President’s Council on Nutrition at the White House. Leo, 95-years-old at the writing of this book, is still consulting and guest lecturing to marketing and public relations students at Universities and colleges. 

Publicity Pioneer, Leo Pearlstein, shares his favorite "Adventures in PR," in his fourth book with a rare collection of many classic celebrity photos. The reader will find it easy and entertaining reading for just the story telling alone, pointing out the excitement of these PR campaigns, describing the successes and mishaps that Leo and his agency encountered. The reader will also learn from these adventures that they, too, can apply these experiences to almost any of their own business activities. Included are some stories of mishaps that interfered with various public relations projects that were turned into successes. Leo also shares over 50 classic celebrity photos that were part of his many PR adventures, working with celebrities to promote their stories and his clients' food products. The reader will enjoy Leo's creative approach to gain positive publicity for his clients, some humorous, some overcoming challenges, some shocking, but all successful!

For the past six decades, publicity pioneer, Leo Pearlstein, has found a way to publicize every type of food imaginable with the help of a movie, TV, music, sports or political celebrity. How he ingeniously concocted his campaigns is revealed in his recently released book, titled "Adventures In PR," published by Create Space. This entertaining and educational 

Pearlstein's candid tell-all of his adventures offers tips, tales and insight gained from publicizing a large variety of clients. From eggs and prunes, to turkeys, potatoes, chives, chickens and chips, the 95-year-old PR guru recalls the many trials and tribulations of getting hard-to-obtain media attention for his clients' products. Pearlstein's publicity campaigns not only helped sell food, but also the TV and movie projects of the celebrities with whom he worked. This book includes over 50 nostalgic and rare photos of many of Hollywood's top stars, as well as famous politicians and sports figures.

The book not only describes many successful PR campaigns, but also how Pearlstein and his staff were able to turn some crazy mishaps into successes. Readers can apply these valuable lessons to their own personal and business activities. 

Pearlstein always came up with creative ways to reach the media: whether he was frying 1,000 eggs in a 10-foot frying pan with Abbott & Costello; photographing sexy movie star, Jayne Mansfield, barbequing a turkey; having JFK pose with a live turkey prior to Thanksgiving; having Snoopy run for President to promote bread or working some food products into the "Rocky" movie.

Peter M. Antevy, MD is a Pediatric Emergency Medicine physician who has dedicated his career to providing exceptional in-hospital emergency care at Joe DiMaggio Children's Hospital, a leading level I trauma and tertiary care center in South Florida. He is board-certified in pediatrics, pediatric emergency medicine, as well as EMS, a field he’s made a significant impact in over the past 13 years. In addition to his clinical work, Dr. Antevy serves as the Medical Director for various agencies in South Florida, and recently took on the role of Chief Medical Officer for Brevard County Fire Rescue. With a passion for innovation and a commitment to pushing the boundaries of clinical care, he is a valuable asset to the EMS profession and continues to work on the front lines.

Biography from IMDB.com - https://www.imdb.com/name/nm0512665/

Tanya Linette Smith is a Los Angeles based actress and writer. She is known for her role as Dr. Safran in the horror/thriller The Recurring. While acting in various films and television shows over the past 24 years, her main focus is coaching the professional actor. She teaches acting at her private studio in Hollywood, California.

From Website - https://tanyalinettesmith.com/

Tanya has been working in Film, Television, and on stage for the past 24 years. She has appeared on such shows as Party of Five, Grey’s Anatomy, The Thundermans, Beverly Hills 90210, City of Angels, and Four Corners just to name a few. Her film credits include A Hole In The Paper Sky, Girl Crazy, Danika and The Recurring. In 2014 she began to coach actors privately and on set. In 2017 she decided to teach small intimate classes with the belief that actors truly flourish when observing and working alongside one another. Although coaching full time, Tanya continues to study and take various classes herself, as she believes one must never stop learning.

Emma has been in broadcasting for over 30 years. She is an award-winning TV Producer and Radio Talk Show host and has interviewed everyone from Hollywood California Movie Critic David Sheehan to local celebrities bands Straight Davis, to The Hammer and The Hatchet, a local bluegrass group, along with doctors, lawyers, authors and more!

Tune in every other Saturday at 3pm Pacific / 5pm Central / 6pm Eastern on BBS Radio Station 1! https://bbsradio.com/letstalkwithemma

John Engh is the Executive Director of the National Alliance for Youth Sports, which since 1981 has been one of America’s leading advocates for positive and safe sports for children. Prior to being named executive director, he served as chief operating officer. He joined NAYS in 1988 as publications director and later was vice president of NAYS’ Youth Development division, where he helped create the highly successful Hook A Kid On Golf and Start Smart Sports Development programs that are conducted throughout the United States, as well as on U.S. military bases worldwide. He is a graduate of Florida Atlantic University, where he earned a Bachelor's degree in Business Administration, and he is a married father of two.