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Branding is essential for business - without it, you might as well close your business as you won’t get customers. Branding is not just about getting your target market to select you over the competition; it's also about getting your prospects to see you as the sole provider of solutions to their problem or need.
Eric Berman, the co-founder of Brandetize, is a branding expert. He shares his knowledge in marketing and building a brand that will represent your values. In this episode of The Alchemy of Business, he and our host, Steve Rodgers, talk about their experiences and share tips on dealing with the challenges. Listen or watch this week’s episode and gain more knowledge about marketing, life, and business.
[5:34] The upside of Covid-19
[11:49] Picking yourself up
[23:41] Business is like marriage
[33:29] Adaptability in business is what makes you successful
[44:55] Why culture is vital in any business
[53:22] We are all connected
Eric Berman is the founder and CEO of Brandetize, a full-service, performance-based digital marketing agency in San Diego, CA. He was one of the co-founders of CollegeClub.com, the largest and most visited college site on the internet, in 2000. At CollegeClub.com he raised $75 million, oversaw several acquisitions, and helped manage employee growth from 3 to 400.
In 2001, Eric built the online business for world-renowned speaker, author, and thought-leader, Brian Tracy. After a lot of success in a short amount of time, other brands started reaching out to have Eric help their businesses grow in the same way. This was when Eric decided to form Brandetize with his partners.
Eric has been growing businesses for over 25 years and has a passion for helping others scale their companies and grow the bottom line through high-value digital marketing.