Tosha is a designer, inventor, textile technologist, serial entrepreneur, and writer specializing in the development of innovative, commercial products in the fiber, textile, soft goods, and digitally connected wearables industries. Tosha has invented and designed iconic products for SPANX, brrrº, and the world’s first digital to physical backpack with JanSport. Tosha won Women Wear Daily’s Fresh Face Award for design, holds 12 patents, and was named one of The University of Georgia’s 40 under 40 for professional achievement in 2013.

Developing innovative, commercial ideas in a variety of consumer product categories with a specialty in fiber, textile, soft goods, and digitally connected wearables is Tosha’s sweet spot.  Tosha co-founded three startups, building them from zero to exponential growth, and has been hired into start-up teams of numerous others.  She understands the business of innovative consumer products and holds advisory roles within multiple organizations.  She has deep expertise in product areas where hard and soft component integration and electronic system integration requirements are necessary and need software communication.  

Tosha has held design, leadership, and executive positions with SPANX, Tommy Hilfiger, Bella Freud, brrrº, Tosha Hays Children’s Collection and Couture, and university institutes like MIT’s AFFOA striving for groundbreaking technology in fabrics. Currently, Tosha is Co-Founder of Hurdle Apparel. 

Her professional side is a devotion, passion, and speed for product making and know-how. Her personal side is one of constant learning, traveling, running, writing, and spending time with her partner and three sons.