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Guest Name
Cheri Tree
Guest Occupation
Best-selling author, keynote speaker, executive business coach, sales trainer, entrepreneur
Guest Biography


Cheri Tree is a best-selling author, professional keynote speaker, executive business coach, world-renowned sales trainer, and entrepreneur. She is the Founder and Chairman of CODEBREAKER Technologies, with clients in more than 180 countries worldwide. Cheri has spoken to hundreds of thousands of entrepreneurs and sales professionals globally and been featured in numerous international publications, sharing the stage with icons such as Tony Robbins, Robert Kiyosaki, Suze Orman, and Sir Richard Branson. Cheri has also lectured at Harvard University and UC Berkeley and is considered the number one personality-based sales trainer in the world thanks to her game-changing CODEBREAKER Personality Coding Technology, powered by B.A.N.K.

When Cheri Tree started her first business as a financial advisor, she struggled to make sales. In fact, the first year, she made an income of only $700! Cheri was completely disillusioned by the proverbial “sales is a numbers game” message, and dedicated herself to reverse-engineering the personality types, basing it in “buyology” – the science of buying behavior. Cheri created B.A.N.K.— the first easy and accurate system that combined the proven brilliance of personality science with real-world best practices for the sales process. With B.A.N.K., Cheri grew her yearly income to over $500K in just 12 months and to over $1M in 3 years.

The B.A.N.K. system is a scientifically validated methodology, designed to predict buying behavior in nanoseconds and was originally created in the early 2000’s by the company’s Founder and Chairman, Cheri Tree.

Cheri’s success elevated her to iconic status and she is frequently invited to speak at many of the top business conferences in the world, sharing the stage with business giants like Robert Kiyosaki, Anthony Robbins, Les Brown, Steve Wozniak, and Sir Richard Branson to speak about the power of B.A.N.K. and lecture at top universities like Harvard University and the University of California. Cheri has been nominated as Innovator of the Year for the past four consecutive years by the Orange County Business Journal, accepted the American Riviera Woman Entrepreneur of the Year Award in Monte Carlo, and invited to speak at the United Nations AI For Good Summit—all because of her work in the business world and the social impact for humanity with B.A.N.K.!

The mission of Codebreaker Technologies, is to: