At a very young age, Lance had an insatiable passion for health and fitness. He became fascinated with the body and passionate about bodybuilding. He competed against some of the greatest names in bodybuilding (yes, including Arnold), and won the titles of Mr. America (1981), IFBB Mr. Universe (1981), and Professional Mr. Universe (1986); among other awards.

Lance spent over 6,000 hours training with Bob Gajda, inventor of the phrase "core", and co-author of the seminal book, Total Body Training. After finishing his professional bodybuilding career, Lance pursued a PhD in Nutritional Counseling and Physical Education and along with his doctorates, became a certified Life Coach.  This training allows Lance to understand the key components to losing weight and the psychology behind why many sabotage themselves and have trouble with keeping their weight off.​

Lance has nearly 4 decades of experience as a personal trainer. As a Baby Boomer himself, Lance understands the aging body. He specializes in personal training and weight loss for Baby Boomers, especially those with medical conditions, such as diabetes.

To date, Lance has helped thousands of patients over a period of 30+ years lose a combined total of over 10,000+ pounds of fat.