BBS
Network, Inc.
“If it’s not mainstream it’s
on BBS Radio”
Who
are we?
BBS
Networks, Inc. is a Web-based broadcasting and publishing
company. The BBS Network has multimedia-rich audio programming
that is targeted and topic-specific. BBS Network uses
a radio talk show format, with accompanying visuals on
an interactive website. A world of information is presented
to a variety of online users in a highly entertaining
environment, with links, document downloads, music, talk,
blogs and more.
BBS
Network produces, aggregates and broadcasts multimedia
radio shows for listeners who seek in-depth information
that is easily accessible, totally original, and yet relevant
to their interests and hot topics.
BBS
Network is the leading producer and distributor of LIVE
original internet talk radio content, streaming over 90
different talk radio shows with well over 100 hours of
original live broadcasting content each week.
We offer a maximum online presence for the direct marketing
of products and services to a community worldwide.
SPONSORSHIP BENEFITS
Sponsoring
a program on the BBS Network, Inc. is an effective solution
for advertisers wanting to reach a worldwide market conscious
of higher learning, empowering messages, spiritual growth,
health and wellness information, and entertainment.
Through
the use of high-quality distribution process for delivering
streaming media content straight to computer desktops
and portable devices, providing direct access to our expanding
online audience.
• Live
and On-demand Advertising.
• Increase reach and impression
through online distribution.
• Align a product or service
with a related message or affinity network/group.
• Multiple co-branding and cross-promotional
opportunities.
• Create new revenue streams
& marketing initiatives with targeted content.
• A professional staff of producer’s,
directors, and technical engineers
available for your specific
advertising needs.
• An Internet & Online radio
Team that places audio spots, banners and links
within targeted programs for
maximum consumer exposure.
All
aspects of BBS Network, Inc.’s operations are implemented
with attention to quality of service; to our customers
and business partners. Quality control and customer service
improvements are ongoing, because they are a constant
priority within the operations of BBS Network, Inc.
In
order for a show to create and increase traffic, BBS Network,
Inc. implements a successful marketing strategy. Part
of the success of our strategy lies in the results we
are able to generate by featuring guests that are prominently
ranked in search engines such as Google.
Our
strategy tries to marry show content with the most popular
keyword searches in search engines, thus dramatically
increasing listener traffic and making BBS Network, Inc.
advertising extremely effective to a highly target audience.
Each show program is unique, and will ultimately attract
an audience with similar needs, drives and core interests.
These listeners are able to seek in-depth information
on the shows specific topics not only via the radio, or
through a live phone-call, but through our immense database
of online content-rich material, our chat forums, discuss
groups and expert host panels.
The
result is Highly Targeted & Effective advertising!
Information gathered below may or may not be current and/or correct.
Please, do your own research when considering this information.
DEMOGRAPHICS
Internet Radio listeners:
• Estimated 18 million Americans and growing rapidly.
• Account for 45% of online spending.
• Are a very refined and targeted market.
• An audience just a click away from your site.
• Use broadband more than the average American, making them a wealthier
media advertising target.
Internet Radio Naturally Targets a Favorable demographic:
• Annual Income of $50,000 or more.
• Educated tech-savvy: 58% hold a college or post-graduate degree.
• Comfortable spending online.
• 47% work in technology, management, medical, or professional positions.
Overall, Online Listeners are a very DEDICATED and LOYAL AUDIENCE:
• 82% use broadband.
• 41% listen for 3 hours plus each listening session.
• 82% claim their online station satisfies expectations by 80% or more.
• Programming reaches a large professional at work audience, when
terrestrial radio listening is reduced
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ADVERTISING
Over
50% of Internet users access streaming media, and these
numbers have nearly quadrupled in three years. A direct
and immediate response can be obtained when listeners
can instantly click on a banner ad and look for more information
about the product or service that was just presented.
With
over 70 hours of new programming each week and thousands
of accessible archives, BBS Network, Inc. can feature
banner ads and deliver audio messages directly to the
audience interested in obtaining an appealing product
or service.
E-commerce is a growing and effective part of business
day-to-day. Many businesses are shifting their ad dollars
to the Internet:
According
to Publicis Groupe's ZenithOptimedia, reports MediaPost
(via MarketingVox), "Internet ad spend will grow
28.2 percent in 2007, while the rest of the market
grows 3.9 percent," (or 7 times that of the major
media overall)
Consider
these facts:
• Two-thirds
of Americans say they have used the Internet in the
past week.
• 57% of Internet radio users
say they have listened while researching a
product or service online.
• 46% have listened while shopping
and purchasing online.
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